Welcome to the official author site for Christos Jonathan Seth Hayward! There’s a lot to enjoy here: theology, literature, and creative works.
If this is your first time here, you are encouraged to read The angelic letters. If you like being surprised, the link for the “Now highlighted” link below can pick something out of the smorgasbord that is offered.
What’s new? A quote:
An opening “Heads up!”
This article is intended to do something that is usually best avoided, at least in the context of an article.
Some students of culture describe semiotic frames that define a society’s possibles et pensables: they shape what is seen as possible and what is even thinkable within a society. And it is usually preferable to handle communication so that you aren’t asking people to overhaul their mental frameworks: if you can think far enough outside the box that you find possibles et pensables the sort of thing that can be easily brought into question, that’s a wonderful thing to be able to do, but it is usually best kept under wraps, and usually best kept in a back pocket.
This piece is designed to delve into deeper work and not be as quickly digested as other fare. It’s harder to process than an article intended to persuade you between two options that we both already understand well enough. I tried to think about how to make my point while dodging working on what is seen as possible and what is even thinkable, and I don’t see how to eliminate that work from my point. I want to revise what is seen as possible and what is thinkable about branding today.
Where did branding come from anyway?
Read more of A disruptive take on (un-)branding, posted Tuesday 10 May, 2016.